Industry: Manufacturing

Service: Hosting / Content Delivery / Port Access

The Company:

The Company, headquartered in Mumbai is a leading manufacturing company. The company has regional offices and manufacturing facilities across the country, with an in house network connecting the various locations.

The Need:

The company manufactures and sells a leading brand of condom both in India and across the world. As part of its Internet strategy, the company wanted to host a rich content site to be accessed by customers both in India and outside.

As part of the company's sales strategy, pricing on the web site differed for customers in India and the rest of the world. The requirement included real time changes of prices, with dynamic content that would change depending on the source of the customer (India / rest of the world).

In addition to the above, the company also needed uninterrupted access to its servers hosted in order to update rich content.

NetMagic Solution:

NetMagic devised a cost effective solution that combined the ease of hosting and the richness of content distribution.

The NetMagic solution involved hosting servers for the customer out of its Mumbai data center and the Exodus VDC. By means of an intelligent DNS solution, NetMagic redirects customers based on their origin (India / rest of world). Customers would reach the Mumbai servers if they are from India and would be served from the Exodus VDC servers if they are from anywhere else in the world.

The company uploads content to the Mumbai servers via dedicated ISDN ports that have been configured by NetMagic. The solution is a completely outsourced solution including the hardware. Broadly NetMagic is responsible for setting up and management of the entire solution.

Highlights of the Solution:

		Cost effective as the solution does not involve any capital expenditure in terms of costly layer 3/4 switches for the content redirections
		Does away with getting into an alliance with a Content Delivery Network like Akami or Speedera
		Dedicated and totally outsourced solution. NetMagic does the entire management reducing the total cost of ownership to the end customer as he does not have to invest in either manpower or equipment or his in-house data center

Conclusion