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Case Study: NetMagic provides mission-critical Hosting for eBay India

   
eBay hosts with NetMagic
Hosts its mission-critical eBay.in e-trading portal in NetMagic's
Datacenter


Company Profile

Founded in September 1995, eBay is 'The World's Online Marketplace'TM. eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. Today, the eBay community includes more than 135 million registered members from all around the world.
Globally, eBay has more than 44 million items listed for sale at any one time, and an additional 4 million items are added daily. There are more than 50,000 categories available. eBay provides an international platform where practically anyone can trade practically anything.

eBay India (formerly Baazee.com) launched in India in 2000 & has become one of India's leading online shopping destinations with over 2.3 million unique visitors in December 2004


Requirement

eBay's India-centric portal, www.ebay.in faced the challenge of implementing and managing the high-uptime systems and infrastructure to support the mission-critical requirements of the portal catering real-time auction services to more than 2.6 million subscribers. There was, therefore, the need for a Datacenter & Managed Service Provider who could leverage existing skillsets, expertise, Infrastructure and Support to provide eBay with a high-uptime and high-availability Managed Hosting environment.

In addition to the customer-facing front-end performance, eBay also needed a robust Support system, and 24x7x365 Monitoring and Management to be able to troubleshoot and resolve incidents proactively and efficiently.


Enter NetMagic Solutions

In order to focus on their core business offering, eBay.in needed to ensure that their Managed Hosting Provider was continuously on the ball. After elaborate evaluations, NetMagic Solutions, the leading Mumbai-based IT-Outsourcing Provider, emerged as the leading choice to provide the eBay.in with the solution to their requirements.

NetMagic had the requisite experience in providing robust, high-performance mission-critical Hosting Solutions, and could provide the requisite Datacenter Infrastructure, Managed Service Suite, and the round-the-clock Helpdesk, Support, and the Monitoring and Management to ensure a high-availability, high-performance Hosting environment.
 
   Today, eBay.in's requirements include…
   Mission-critical Managed Hosting
   Bandwidth and Connectivity Solutions
   VPN implementation & Management
   Mail Solution Monitoring & Management
   Bulk Mail Solution Management
   Security Consulting
   Network Consulting
   Advanced Server / Network Monitoring & Management
   Managed Data Backup Services.


Maintaining High-availability

eBay is extremely dedicated to its customer base, and strives to offer a quality service to its customers, by adding new functionality, and features. Their recently launched B2B Reverse Auction services enabling Corporates to procure materials and services from suppliers worldwide. Also implemented is a Payment Gateway, which enables users to pay online using Credit Cards, and Online Bank Transfer solutions. Innovations like these enable eBay to be the premier online trading portal in the country.

NetMagic's 24x7 Network Operations Center, equipped with state-of-the-art Monitoring and Management tools ensures that mission-critical parameters of the site are being closely scrutinized at all times. Additionally, NOC-Filtered alerts, Web-based reports, Trend Analysis, Customer-specific escalation procedures all contribute toward ensuring the high-availability environment is continuously maintained.


Solution Capsule

   Mission Critical Hosting (NetMagic Cage Solutions)
   VPN Implementation and Management
   Connectivity Solutions
   Managed Backup Solutions
   Corporate Mail and Mass Mailing Monitoring & Management Services
   Server Monitoring & Management Services
   Network Monitoring & Management Services
   Network Consulting Services
   Security Consulting Services


"eBay caters to more than 2.6 million users, and that number grows everyday. It is essential for us to have a Hosting Provider that can offer us end-to-end solutions that satisfy go beyond our considerable hosting requirements. The team at NetMagic has always extended us the highest levels of Service and Support around the clock, making them the hosting provider of choice for eBay."

- Avnish Bajaj, (former Managing Director Baazee.com, currently Country Manager for eBay.in).




Note: As of Q1 2005, after nearly five years of successful hosting at NetMagic, following eBay's acquisition of Baazee.com, the site ceased to be hosted in India and was migrated to eBay's datacenter in the US, as is the company's corporate policy.