Netmagic provides MTV with a Datacenter solution for a stable IT enviornment
Music and Magic: A winning combination
MTV India, the popular entertainment channel has a portal that hosts a range of games, activities and information that several users log onto daily. They need an up and running Internet datacenter, preferably in India where most of their target audience is. But the existing data center in Singapore wasn't helping their business. |
Company Profile
MTV, India's leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming, presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties, the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 545,624 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online.
MTV India is a part of the MTV Networks, world's largest television network reaching out to 481.5m households across 171 territories. For the 6th consecutive year, MTV was named The World's Most Valuable Media Brand by Business Week & Interbrand's 2005 Best Global Brands study.
Challenge: Old servers in a remote location
Sanjay Arora, Technology Manager, MTV, minces no words describing their data center in Singapore. "We had old servers and network in our datacenter hosted in Singapore and we faced poor response times. For an interactive, dynamic portal such as ours, we can't afford slow responses at all. Also we constantly feared that the servers may give way anytime as they were old. We preferred a datacenter in India, so if there was an issue we could be hands-on and involved. We needed a good datacenter solution hosted in India".
MTV realized that it was important for them to look for a higher standard of service and product enhancement and also access to better skill sets. Another large reason for MTV to seek NetMagic was the need for a stable IT environment.
MTV zeroed in on NetMagic for two reasons:
- Their world-class infrastructure and services,
- Seasoned expertise in configuring appropriate, customized datacenter solutions.
The first part of the solution involved moving the existing IDC from Singapore to India. This was followed by recommending the required hardware components to configure the new set-up.
Implementation: Empowering the MTV portal
NetMagic built redundancy in every aspect of the data center: Server, Electricity, bandwidth and so on.
NetMagic consultants then recommended the hardware to be purchased and used. Sanjay says, "NetMagic suggested the routers to be bought, what network needed to be set up, the switches that need to be used etc. They laid out the scope of the solution and explained what needs to be purchased and implemented; we followed this to the 'T'".
The services contracted from NetMagic include: Rack space, dedicated firewall, advance monitoring, bandwidth and backup.
MTV appreciates NetMagic support
Today MTV has physical access to the servers and the response times have been drastically improved – reduced from 12-15 hops to 2-3 hops, creating a much better experience for MTV users. Built-in datacenter redundancies also create much higher availability and uptime.
Sanjay Arora, Technology Manager, MTV has the last word here, "The support we receive from NetMagic is tremendous. Any request we submit is resolved in no time".
Overtime, MTV's partnership with NetMagic has scaled up. MTV has been using NetMagic services with absolutely no issues or red flags with the IDC which leaves them in no doubt as to whom they will approach when they require managed IT services in the future. It is NetMagic all the way!
