Innovation in Tech Firms
I.T. Magazine, Volume 17, Issue 1, November 2007

- By Janani Gopalakrishnan Vikram

NetMagic Solutions is one of India's leading Managed Service Provider, specializing in managed hosting and remote infrastructure management services. Sharad Sanghi, CEO and founder of NetMagic, speaks on how innovation helps it complete with formidable players like VSNL and Reliance

"Understanding the process of adoption and diffusion of innovation is crucial for bussiness today" - Sharad Sanghi Founder and CEO NetMagic

Why is it imperative for tech firms to keep innovating?

Innovation has become very important for every company. In the case of NetMagic, we consider that innovation is a prime need, as it helps us stay ahead of our competitors... especially as we compete with the likes of VSNL and Reliance.

How have you created an innovation culture in your organization?

Understanding the process of adoption and diffusion of innovation is crucial for business today.

We recognize that emerging technologies have extraordinary potential for enhancing business competitiveness, business performance and business innovation. We thus encourage creative suggestions from team members and if found meritorious, they are given a free hand to implement those ideas.

Can you name the most significant innovation born out of your company in recent times?

Our business support system along with data centre design, is the key driver of innovation in our company . Moreover, our knowledge management through information technology enhances our business capacity, helping us take advantage of new opportunities and to adjust to highly informed marketplaces.