CLIENT
Seventymm
INDUSTRY
Media & Entertainment
SERVICES USED
Company Profile
Seventymm is India ’s largest organized movie rental service. Their service is currently available across Bangalore , Delhi & N CR, Chandigarh , Mumbai, Hyderabad and Chennai and provides complete interactive platform for movie-buffs. The website has over 1.5 lakhs registered members and offers access to over 18,000 titles in 14 languages.
Testimonial
“One main reason why we switched to Netmagic was the company we were tied up with earlier did not have the capability of offering burstable bandwidth, which is a core requirement for our business operations.”
- Mr Arusu Elango,
VP – Engineering,
Seventymm
Netmagic Solutions’ Services Keep Seventymm’s online business Up 24/7
Highlights
Objective
Optimizing the performance of the website by guaranteed 100 % uptime and satisfying the customer needs.
Challenges
- 24/7 gauranteed and maximmum uptime of infrastructure
- Scalable bandwidth
- Efficient workflow maintenance
Solution
Engage a professional Managed Hosting Services provider.
Benefits
- State of the art IT infrastructure at disposal
- 99.95% gauranteed uptime and seamless site navigation
- On demand scalability
Business Scenario
Seventymm is India’s premier movie rental service that relies on its online portal for majority of its business. Seventymm.com offers over 20,000 movie titles in over 14 languages, with more than 70,000 registered members using its services. Te website offers several functions in addition to ordering movies online. This includes free home delivery, no late return fee, contests, option of forming member clubs, a rewards program, gaming, and much more. As the website drives the main business of Seventymm, it is vital that the portal is available at all time, with ease of navigation for users. As the number of users is high, traffic loads fluctuate on a daily basis, giving rise to the need for expandable bandwidth. In order to face these functional hurdles, Seventymm opted to engage a third party vendor to manage its hosting.
Netmagic’s Unique Proposition
Seventymm chose Netmagic Solutions as its Managed Hosting Services provider considering that data centre management is Netmagic’s area of expertise. Being renowned in the MSP sector for its reliability and state of the art infrastructure, Netmagic offered Seventymm a cost optimized managed hosting solution. With a robust cloud computing set up, Seventymm was assured scalability on demand, allowing it to increase bandwidth only for the duration of peak traffic. Netmagic’s Managed Hosting Services include 24/7 monitoring and control of mission critical functions and industry leading uptimes of 99.995% of the portal.
“Hosting servers is not our core competency. Netmagic is a leader, specialized in data centers and hosting requirements. For a business like ours, traffic is a little unpredictable. Also, the service provider we were earlier associated with could not offer burstable bandwidth which is critical for running the website. Today, we have a reliable hosting partner well-equipped to pre plan the capacity. With Netmagic coming to our rescue, we know that the capacity is available and we pay for what we use.”
Says Arusu Elango, VP – Engineering, Seventymm
Key Takeaways
The on demand nature of bandwidth led to tangible business gains in the form of reduced hosting cost. Seventymm was able to eliminate the expense of acquiring its own data center infrastructure by utilizing Netmagic Solutions’ massive shared infrastructural plan. With high levels of scalability, Seventymm was able to accommodate its fast growing customer base without having to further invest in bandwidth. Round the clock monitoring of the portal has led to a drastic reduction in the number of customer complaints about slow website navigation and erroneous transactions. Netmagic even beat its own record by providing a 100% uptime for the site, easing navigation of the site for users. In addition, with Netmagic monitoring and managing its mission critical applications, Seventymm was assured of business continuity no matter what the circumstance.
“Our experience with Netmagic has been good. They are prompt in their service. Servers are the heart of our business. Whenever we want a patch to be attached to the server, Netmagic’s team is readily available to help u. With Netmagic’s support, we have been able to overcome our challenges and meet our business goals.”
Says Arusu Elango, VP – Engineering, Seventymm
