There's an easy way to make your customers feel safe when they are shopping on your website - Install an SSL Digital Certificate. Once installed, your domain will then display a trust seal that says, "its safe to come in and buy from us". The more you create trust, the more they buy.
Gartner Research points out that nearly 70 percent of online shoppers ended an online order because they did not "trust" the transaction. What’s more, 64 percent of those shoppers indicated that the presence of a trust mark would have likely prevented the termination.
SSL digital certificates are not just for e-commerce. You may also need SSL digital certificates if your application needs to transmit encrypted data between your server and the client’s browser. You can find more about how SSL certificates work here.