Music Broadcast Limited

  • Oct 23, 2020
Music Broadcast Limited
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with 19 years of expertise in the radio industry, Radio City has consistently been among the top radio stations in the country. Music Broadcast Limited currently has 39 stations across 12 states, comprising 62- of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities. The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in
 
 
Challenges
• Scaling up infrastructure in a cost effective manner
• Ensuring availability and performance
• Limited skilled manpower
 
Solution
• Partner with a strategic cloud computing partner to bring in efficiencies of scale
• Cloud Partner will also help the firm scale, optimize and manage its technology environment in real-time
 
Benefits
• Take advantage of the latest technologies at a much lower cost
• Ability to scale, optimize and manage its technology environment in real-time
• Day-to-Day maintenance activities and other activities such as server updates and operating system patches taken care by NTT-Netmagic
• Take advantage of the latest technologies at a much lower cost
• Ability to scale, optimize and manage its technology environment in real-time
• Day-to-Day maintenance activities and other activities such as server updates and operating system patches taken care by NTT-Netmagic
  • Share on: