There has been a shift in power from the hands of business providers to that of the customer in the past decade, and recent advancements in technology have accelerated this shift significantly. According to Salesforce, about 67% of individual consumers and 74% of business buyers are ready to pay more for a great customer experience. NASSCOM estimates also indicate that the IT & BPM market in India was worth $154 billion in 2017. India is therefore not only transforming its customer experience processes, but we are also providing world-class customer experience strategies for others as well. This is due to the fact that in this digital age, customers are beyond a mere ‘consumer of a product or a service.’ Each customer is studied like a book today, where disruptive technologies help businesses read between the lines through the critical data gained.